Restaurant short menu1/14/2024 Now more than ever, your online restaurant menu needs to accommodate customers with a user-friendly website and online ordering platform - even as we begin to emerge from the pandemic. Strengthen your website menu and online ordering like Port of Peri Peri Another pro tip? Round the prices of your dishes to the nearest whole number, rather than including decimal points - this will help with food cost percentage. Their website menu doesn't feature any dollar signs until you take action to order - so instead of worrying about spending, customers are first drawn to the delicious taste. GOOD, focus on food and flavor - rather than how much customers are going to spend. Think strategically about how you include pricing on your menu too. Next, categorize menu items by profit and popularity levels to understand what you should remove from the menu or give extra attention to - this way, you can maximize profits and stock your kitchen accordingly. ![]() The next ingredient in building the perfect menu? Analyzing the profitability and popularity of your menu items, then adjusting to meet the changing needs of customers.īegin by breaking down the cost of each of your dishes, ingredient by ingredient, to determine your expenses. Experiment with menu engineering and pricing like B.GOOD ![]() Keep an eye on evolving millennial food trends - and remind customers that you share their values with a mission-driven menu. It's essential that your business is attentive to what millennials are hungry for, since they are the largest living adult generation in both the US and Canada. Promoting sustainability is increasingly important to our planet - and your business, considering 20% of millennials have changed their diet to reduce their ecological footprint, whereas 46% of young Canadians want to lower their meat and fish consumption for environmental reasons. With witty dish names like "Wake N' Crepe" and "Crepe N' Daise," you're more likely to remember their brand too. While it's easy to get carried away talking about food, remember to keep your descriptions short to avoid information overload.Īt Bellingham, Washington-based AB Crepes, the food descriptions are short and sweet - yet still creative. Note how the dish is prepared, then share its popularity, origin, or unique flavor with descriptive adjectives and playful verbs. ![]() Give customers insight into the ingredients, preparation, and flavorful taste of your food with hearty descriptions that answer the questions they might have asked their waiter when dining in-person. Your dishes tell a story, and so should your copy. Use delicious, descriptive language like AB CrepesĪppetizing photography is a great way to enhance your online restaurant menu - but you shouldn't stop there. Unsure how to capture your dish in the best light with visually appealing menu photography? Partner with DoorDash and get a free professional photo shoot to help you market your offerings more effectively. Your customers should be able to see a dish online and receive the same presentation and quality in real life every time they order. ![]() The presentation, lighting, and angles are important considerations - but consistency and authenticity matter too. Optimize your menu's design with photos that are appealing and representative of the dish being served. Healthy fast-casual chain Modern Market's menu photography uses bright colors and a bird's-eye view to showcase their signature dishes. Feature mouthwatering photography like Modern MarketĪ high-definition photo of a vibrant salad with fresh ingredients or cheese melting over hand cut fries doesn't just make your stomach rumble - it can actually increase your delivery volume by 15%, according to DoorDash data. Here, we've rounded up seven tips on creating an inviting online restaurant menu that caters to everyone, taking inspiration from restaurant menu examples that go above and beyond to satisfy customer cravings and increase profits. A mouthwatering menu helps your restaurant stand out among competitors, attract new business, and encourage previous customers to come back for more. This is especially true online, since potential customers aren't experiencing the views, ambience, or pleasant staff they would when dining in. Your menu is your first opportunity to wow customers, considering 77% of diners scope out a restaurant's menu before choosing to eat there. Whether potential guests are walking past your restaurant looking for a delicious dine-in spot or perusing the delivery and pickup options on your website or a third-party app for their backyard picnic, you have to capture their attention quickly. As a restaurateur, you know that first impressions are everything.
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